2nd Apr 2020
A few thoughts from the marketing team.
Twitter is a great way for us to keep in touch with customers and also with the wider landscaping and gardening world. It gives us the opportunity to see what people are doing with EverEdge and, more generally, to follow garden trends.
Twitter is an especially important resource for us at the moment in lockdown, it ensures we keep lines of communication going and one aspect we have particularly enjoyed has been watching how gardeners are using their time stuck at home to do work on their gardens. Sometimes this work has been long in the planning, but often plans have been hatched as a means of passing the time at home.
We have seen projects from simple garden tidy ups to one lady who posted that she was going to knock down her garage to extend her garden.
Throughout this lockdown, we hear a lot that “If one good thing comes out of this, it will be…”. A new sense of community; people using village shops; buying their meat and vegetables from the local butcher and grocer; and a new appreciation for the NHS and other key workers. All of those are worthy points and, when we come out the other side of this, will hopefully be tangible benefits.
Add to that list that more people are spending time on their gardens. When we get through this, the gardening and landscaping industry is going to need support so a renewed sense of pride in our gardens could be an important factor. The entire industry from growers to designers and contractors will need those of us with gardens to continue our new found love of our gardens to help them get back on their feet as quickly as possible.
We leave you with one final thought from Twitter. We spotted what might be our favourite review yesterday, let us know if you think this should be our new strap line. The customer posted a photo of his newly laid path and, in response to a question about what edging was used, he replied “EverEdge – It’s quite good actually”.